Brochure holders are a great way to retain customers by giving them information to bring home.
Placement of brochure holders is crucial to the amount of material picked up by customers, and so they are commonly positioned by queues or kiosks. Most people standing in lines love to be distracted to help them pass the time. They'll be more likely to pick up a brochure, browse through it while waiting. The goal however, is usually to get the customer or potential customer to hold onto the brochure and take it home with them, read it there, or at least notice it and remind themselves of the product or service is represents.